15 Park Way
Sometown, CA 55555
Home: 555-555-5555 | Cell: 444-444-4444
Available to Relocate
Feb. 28, 2012
Ms. Janet Ramos
1515 Market St.
Sometown, CA 55555
Re: Marketing manager position advertised on Monster.com
Dear Ms. Ramos:
I read your advertisement for a marketing manager with great interest. If you are seeking to augment your leadership team with an experienced and accomplished marketing professional known for breakthrough results, please consider my enclosed resume.
As JKL Company’s marketing manager since 2008, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
- Captured a 28% expansion in customer base since 2008, achieved during a period of overall decline in the retail industry.
- Led national marketing campaign (comprised of trade show, media and PR initiatives) of company’s newly launched technology services division.
- Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Yahoo! (organic, nonpaid results) for key product search terms.
- Oversaw creation of new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.
Given the opportunity, I’m confident in my ability to achieve similar groundbreaking marketing results for XYZ Company.
Ms. Ramos, I would welcome the chance to discuss your marketing objectives and ways I can help you attain them. Feel free to call me at 555-555-5555 to arrange a meeting. I look forward to speaking with you.